Wednesday, 16 March 2016
Chapter 13 : E-Business
Electronic marketplace (e-marketplace)
- Electronic marketplaces, or e-marketplaces, present structures for conducting commercial exchange, consolidating supply chains, and creating new sales channels
- Their primary goal is to increase market efficiency by tightening and automating the relationship between buyers and sellers
- Existing e-marketplaces allow access to various mechanisms in which to buy and sell almost anything, from services to direct materials
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