Chapter 2 : Identifying Competitive Advantage

assalamualaikum semua ^^..im back today after updated the Chapter 1. Today i would like share with you gaiss about the content that i have learned last Monday, it is on Chapter 2 : Identifying Competitive Advantage. Enjoy your reading ya, if you do have an any questions, you can put any comment in the comment box, thank you :)

Michael Porter Book

THE COMPETITIVE ENVIRONMENT

Bargaining Power of Customers.

1) Customers can grow large and powerful as a result of their market share

2) Many choices of whom to buy from

3) Low when comes to limited items

4) E.g : used loyalty programs (Jusco Card, Tesco Clubcard - being a members to get the discount)

 3Porter’s Generic Strategies

Relationship between business process and value chain

Supply Chain - a chain or series processes that adds value to product and service for customer.

Add value to its products and services that support a profit margin for the firm.

Supply Chain Diagram 

Chapter 1 : Business Driven Technology

assalamualaikum, how are you gaiss?? ^^ okay, today i would like to share with all of you about Business Driven Technology. As we know, in our daily life, we are often rely on a technology in order to carryout our daily routine! especially for a Businessman and a Businesswoman. Later, i will update it in details.

Management Information System (MIS)

• A general name for the business function and academic discipline covering the application of people, technologies, and procedures to solve business problems.
• MIS is a business function, similar to Accounting, Finance, Operations, and Human Resources
• When beginning to learn about information technology it is important to understand 

1. Data, information, and business intelligence IT resources
2. IT culturesD

Information

• Data  - raw facts that describe the characteristics of an event
• Information - data converted into a meaningful and useful context
• Business Intelligence - applications and technologies that are used to support decision-making efforts

 Data Turned Into Information

Information Turned Into Business Intelligence

 IT Resources

IT Cultures

• Organizational information cultures include :

1. Information-Functional Culture - Employees use information as a means of exercising influence or power over others. For example, a manager in sales refuses to share information with marketing. This causes marketing to need the sales manager's input each time a new sales strategy is developed.
2. Information-Sharing Culture - Employees across departments trust each other to use information (especially about problems and failures) to improve performance.
3. Information-Inquiring Culture - Employees across departments search for information to better understand the future and align themselves with current trends and new directions.
4. Information-Discovery Culture - Employees across departments are open to new insights about crisis and radical changes and seek ways to create competitive advantages.

END OF CHAPTER ONE

HAPPY LEARNING GAISSS ^^

Introduction of Myself

assalamualaikum, haii ^^ my name is Ungku Aqilah Ard Binti Ungku Affandy. Currently, im pursue my study in Diploma in Business Management at UiTM Lendu, Melaka..as im creating this blog because i would like to share with other students out there that are taking the same course as mine..this blog are specially made for my core course of MGT 300 or Information Technology in Business..this blog will be updated in weekly basis..that's all for my intro today..see you next week ^^