assalamualaikum semua ^^..im back today after updated the Chapter 1. Today i would like share with you gaiss about the content that i have learned last Monday, it is on Chapter 2 : Identifying Competitive Advantage. Enjoy your reading ya, if you do have an any questions, you can put any comment in the comment box, thank you :)
 |
Michael Porter Book
|
THE COMPETITIVE ENVIRONMENT
Bargaining Power of Customers.
1) Customers can grow large and powerful as a result of their market share
2) Many choices of whom to buy from
3) Low when comes to limited items
4) E.g : used loyalty programs (Jusco Card, Tesco Clubcard - being a members to get the discount)
3Porter’s Generic Strategies
Relationship
between business process and value chain
Supply Chain - a chain or series processes that adds value to product and service for customer.
Add
value to its products and services that support a profit margin for the firm.
No comments:
Post a Comment